by Sherean | Jun 9, 2010 | Branding, Marketing and Advertising
As always, Seth Godin is a step ahead in understanding how product markets work and he is generous with his ideas. If I were Jeff Bezos, I’d pay attention. Godin’s underlying assumption is that whoever sells the most e-reader devices will control the... by Sherean | Jun 8, 2010 | Branding, Marketing and Advertising, Social Media
Have you seen these pictures making their way around the Internets? 😉 Yeah, I know it’s childish of me to pile on but this is the kind of thing that spreads faster than strep. The days of protecting your image and brand are OVER. Not just for BP, but for all of... by Sherean | Jun 7, 2010 | Marketing and Advertising
So if you’re BP’s marketing execs and your company just screwed up and spilled a bunch of oil in the ocean and keep screwing up with boneheaded statements from your CEO, what’re you going to do? Take out ads in major newspapers telling everyone how... by Sherean | May 7, 2010 | Branding, Marketing and Advertising, SMB's
Author: Kemba Johnson What you would give to a client, you should always give to yourself first. I’m standing in a Mexican supermarket choosing pastries called besos, empanadas de crema and tabasqueños. No, I wasn’t grocery shopping (well, maybe a little), I was... by Sherean | Jan 14, 2010 | Marketing and Advertising, Social Media
Created by Online Education by Sherean | Jan 7, 2010 | Marketing and Advertising
It’s that time of year again. Who’s in, who’s out? Who’s still in business and has an extra million or so bucks lying around for a Super Bowl spot? Why would somebody spend that much on one ad anyway? On a pure cost-per-thousand people reached...