by Sherean | Aug 31, 2009 | Blogging, Branding, Marketing and Advertising, SMB's, Social Media, Social Networking
My husband and I have Sigg water bottles. Have you heard of the brand? It’s what all the cool kids use to cart around their water. Better for the environment than plastic bottles and better than a lot of sports bottles because they’re BPA-free. BPA, or... by Sherean | Aug 19, 2009 | Branding, Marketing and Advertising
I’m reading this NYTimes piece on Ford’s use of “guiding personalities” (what we at NTM call “customer personae) to inform and shape their new car design. Ford gets this half-right. At NTM, we use personae all the time to help our clients... by Sherean | Jun 18, 2009 | Marketing and Advertising, Social Media, Social Networking
On this subject, I know so much, and yet, so little. I know what most of you know from watching the news, following the tweets, reading the blogs. I know a little more because I’m half-Iranian and lived there as a kid for three years before the Revolution. I’m not... by Sherean | May 20, 2009 | Marketing and Advertising, Social Media
I swear I feel like a broken record. I remember creating a presentation 20 years ago (before PowerPoint) on why and how marketers ought to target women. And every year, I read more research and articles on that very topic. The stats change, but the conclusion is... by Sherean | May 19, 2009 | Marketing and Advertising
You may have heard about the big KFC free chicken marketing promotion. You know the one where Oprah told everybody they’re going to get free chicken (you! and you! and you!) and everyone showed up at KFC’s door expecting — imagine this — free... by Sherean | Jan 5, 2009 | Marketing and Advertising
So I was reading a business article in the New York Times the other day and noticed a column to the right that said “News for Marketing Professionals.” My little marketing brain went “How’d they know what I do?” I’m registered with...