by Sherean | Apr 24, 2013 | Marketing and Advertising, Social Media
We run a lot of promotions for clients. Understandably, businesses want customers to make purchases. If you require a purchase of any sort to enter into a promotion where a winner is drawn by chance, it is illegal. Against the law. As in, you can be fined. The... by Sherean | Nov 17, 2011 | Marketing and Advertising, Social Media
If you answered “Google,” you are . . . wrong. It’s Facebook and has been for a while now. Facebook is becoming the digital on ramp: Not only is it a place to see what your friends and colleagues are doing, it’s often the entry point to... by Sherean | Aug 18, 2011 | Branding, Google, Marketing and Advertising, Mobile Marketing, Social Media, Twitter, Video YouTube
Once in a great while, I send out an update. And by “once in a great while,” I mean something like “once a year.” A long time ago, I published an e-newsletter. Now I post tips here on the blog. (You can subscribe to it like a newsletter over on... by Sherean | Jul 29, 2011 | Marketing and Advertising, Mobile Marketing, Pop Culture
E-commerce sales are growing by about 19% per year globally (10% per in the States). Amazon is the top e-retailer, followed by Staples (who knew?), then Apple. That, and a whole bunch more in the infographic below: by Sherean | Mar 2, 2011 | Marketing and Advertising, Pop Culture
He’s been accused of felony assault for attacking his wife in December, 2009. His previous wife requested a restraining order after he threatened to kill her. He hires prostitutes (or “paid escorts”) and flaunts his drug and alcohol abuse. Can you... by Sherean | Jan 18, 2011 | Marketing and Advertising
Advertising is usually one of the first things businesses cut during a recession and one of the last things they bring back. So it is encouraging to see that overall ad spend was up 8.7% in 3rd quarter 2010. It wasn’t just the Fortune 1,000 driving the growth,...