by Sherean | Apr 15, 2013 | Social Media, Social Networking
Today, three people were killed in Boston and more than 100 injured at the finish line of the Boston Marathon. It quickly became the MAIN topic of conversation on Twitter and Facebook. I always remind our clients and friends that if you have any social media posts... by Sherean | Jan 19, 2011 | Social Media, Social Networking
One of the most misunderstood social networking sites is Yelp! Is it a social network, a location-based check-in game, or a review site? Well, the answer is “Yes†to all three. Yelp! Is designed to give users the experience of a social network geared at connecting... by Sherean | May 19, 2010 | Social Media, Social Networking
The fastest growing demo on Facebook is . . . Grandma! Actually, adults 55+, clearly not all of whom are grandparents. But staying in touch with family members is a primary motivating factor for “older” adults to join Facebook. This demo grew over 900% in... by Sherean | May 10, 2010 | SMB's, Social Media, Social Networking
Any time a new medium bursts onto the scene, it seems that big brands and tech companies jump in and experiment, but it takes a few years before SMBs wade in. Understandably so, as SMBs typically have fewer marketing dollars and tend to spend them safely. They... by Sherean | Aug 31, 2009 | Blogging, Branding, Marketing and Advertising, SMB's, Social Media, Social Networking
My husband and I have Sigg water bottles. Have you heard of the brand? It’s what all the cool kids use to cart around their water. Better for the environment than plastic bottles and better than a lot of sports bottles because they’re BPA-free. BPA, or... by Sherean | Jun 18, 2009 | Marketing and Advertising, Social Media, Social Networking
On this subject, I know so much, and yet, so little. I know what most of you know from watching the news, following the tweets, reading the blogs. I know a little more because I’m half-Iranian and lived there as a kid for three years before the Revolution. I’m not...