Why You Shouldn’t Quit Facebook

Since Facebook changed its algorithm a year or so ago, most businesses’ status updates are not showing up in their followers’ news feeds. By some estimates, only about seven percent of what a business posts will show up organically. Naturally, this has led...

HootSuite Hacked Yesterday (July 28, 2013)

Yesterday, there was a large hack on many HootSuite accounts, including mine. This resulted in a bunch of weight loss spam posts on many of the 70+ pages we manage for clients. Within minutes, Tiffany, Cara and Titania (our social media team) were calling and texting...

When to Shut Up

Today, three people were killed in Boston and more than 100 injured at the finish line of the Boston Marathon. It quickly became the MAIN topic of conversation on Twitter and Facebook. I always remind our clients and friends that if you have any social media posts...

REI’s Impressive Social Media Strategy

I just read an excellent social media case study from REIĀ in Fast Company. REI really gets it. Note that a lot of what they’re doing – custom video responses, for example – are in some ways EASIER to do for you, the small business owner. Small...

#26actsofkindness

Internet memes come and go. We don’t usually blog about them unless we see a relevance for your business. So why are we telling you about Ann Curry’s #26actsofkindness meme that’s taking off on Twitter? Simply because we like it. In the wake of the...