Reaching the Power Moms

I swear I feel like a broken record.  I remember creating a presentation 20 years ago (before PowerPoint) on why and how marketers ought to target women.  And every year, I read more research and articles on that very topic.  The stats change, but the conclusion is...

Friends First, Favors Later

I spoke to a guy today who wanted our help with his social media strategy. He professed to know very little about technology, but is a personable, articulate fellow who networks a lot in the “real” world. (Remember networking events? Boy, those were the...