by Sherean | Jan 12, 2011 | Branding, Marketing and Advertising
Yesterday, we defined positioning and explained why it’s critical for your business. It is probably the most important thing you can do to grow your business. In fact, is the foundation upon which all your marketing and business development efforts are built.... by Sherean | Jan 11, 2011 | Marketing and Advertising, Social Media
Not to be a crass marketer, but if you’re a business in Atlanta (or anywhere affected by the weather), you need to be all over Facebook and Twitter today. People are home. They’re bored. They’re checking in with their friends, posting pics of the... by Sherean | Jan 11, 2011 | Branding, Marketing and Advertising
If you were to ask me to name the most important thing you can do to grow your business in 2011, I would probably tell you to figure out who you are and who you want to be when you grow up. Sure, I might suggest you develop deeper relationships with your customers... by Sherean | Aug 6, 2010 | Fun on a Friday, Marketing and Advertising
Is that like an IED? Not exactly. IMP, that’s an Internet Marketing Professional. While we may be able to extract significant “damage” to a client’s competitor base, no road-side bombs are employed. It was a sort of an epiphany that some... by Sherean | Aug 3, 2010 | Marketing and Advertising, Social Media, Twitter
Last week, I introduced you to Josh, our new search engine optimization (SEO) specialist, and I promised you we’d be rolling out search engine packages. We’ve put together basic packages where we make sure your pages are set up with the appropriate tags... by Sherean | Jun 9, 2010 | Branding, Marketing and Advertising
As always, Seth Godin is a step ahead in understanding how product markets work and he is generous with his ideas. If I were Jeff Bezos, I’d pay attention. Godin’s underlying assumption is that whoever sells the most e-reader devices will control the...