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As more and more of us zip through t.v. commercials and ignore ads altogether, marketers are coming up with bribes to get us to pay attention to their messages. One such bribe that I thought might be of interest to you is this offer from Dwell magazine. Watch a few...

How Seth Godin Gets Trade Show Buzz

He’s the master at marketing gimmicks that work. A client sent me http://sethgodin.typepad.com/seths_blog/2007/06/trade_show_tact.html on Seth Godin’s latest trick to get traction at a trade show. It involves t-shirts and a contest. Simple enough,...

Make Life Easier: OpenTable.com

Welcome to our new feature, “Make Life Easier.” From time to time, we’ll post links to tools we find particularly useful. Stuff that has made our lives easier, like OpenTable.com. OpenTable is the reservation system used by lots of restaurants in...