New travel site for boomers: Boomeropia

I’m not quite a Boomer. Not really Gen X, either. (Born in 1965 makes me either the last year of the boom or the first year of Gen X.) But I do know a great marketing idea when I see one. In case you’ve been under a rock for the last 40 years, the boomer...

Will Online Advertising Weather a Recession?

Historically, ad budgets are one of the first things to get cut during a recession. These folks predict that traditional advertising will get cut (t.v., print, radio), but online advertising –particularly social media — will weather the storm.Then I read...

Facebook’s Virtual Trap

You may have heard about companies researching prospective employees online and finding out all sorts of unflattering things via the wanna be employee’s MySpace page or Facebook profile. What you might not know is that it isn’t always easy to remove your...