by Sherean | Jun 9, 2010 | Branding, Marketing and Advertising
As always, Seth Godin is a step ahead in understanding how product markets work and he is generous with his ideas. If I were Jeff Bezos, I’d pay attention. Godin’s underlying assumption is that whoever sells the most e-reader devices will control the... by Sherean | Jun 8, 2010 | Branding, Marketing and Advertising, Social Media
Have you seen these pictures making their way around the Internets? 😉 Yeah, I know it’s childish of me to pile on but this is the kind of thing that spreads faster than strep. The days of protecting your image and brand are OVER. Not just for BP, but for all of... by Sherean | May 7, 2010 | Branding, Marketing and Advertising, SMB's
Author: Kemba Johnson What you would give to a client, you should always give to yourself first. I’m standing in a Mexican supermarket choosing pastries called besos, empanadas de crema and tabasqueños. No, I wasn’t grocery shopping (well, maybe a little), I was... by Sherean | Aug 31, 2009 | Blogging, Branding, Marketing and Advertising, SMB's, Social Media, Social Networking
My husband and I have Sigg water bottles. Have you heard of the brand? It’s what all the cool kids use to cart around their water. Better for the environment than plastic bottles and better than a lot of sports bottles because they’re BPA-free. BPA, or... by Sherean | Aug 19, 2009 | Branding, Marketing and Advertising
I’m reading this NYTimes piece on Ford’s use of “guiding personalities” (what we at NTM call “customer personae) to inform and shape their new car design. Ford gets this half-right. At NTM, we use personae all the time to help our clients... by Sherean | Mar 23, 2009 | Branding
We previously blogged about how the new Pepsi logo reminded us of the Obama logo. What we didn’t know then is how much time and money went into their new design. This article links to the leaked creative brief for the logo design. It’s painful to read....