by Sherean | Jul 30, 2007 | Uncategorized
Here’s a twist on the user-generated ad craze: instead of asking consumers to create an ad for their company, Frederick’s of Hollywood is asking people to design their own corsets! The winning design will be shown alongside designs from celebrities such as... by Sherean | Jul 30, 2007 | Uncategorized
It was bound to happen eventually: online video recruitment. Sean Combs (a/k/a “Diddy”) is looking for a helper to fill the shoes of his former assistant. But instead of résumés, Mr. Combs is accepting only video applications uploaded to YouTube.... by Sherean | Jul 24, 2007 | Uncategorized
Every time a new medium arrives, older media players think, “What an opportunity to extend our franchise.” So magazines and newspapers and radio and TV outlets are jumping all over themselves to digitize their brands. Al Ries says it doesn’t work and... by Sherean | Jul 24, 2007 | Uncategorized
Have a little ketchup with your Dorito’s . . . Dorito’s was the first big brand to ask users to create a commercial for them (the winning spot ran in the SuperBowl earlier this year); now Heinz is trying the same tactic. Look for special ads promoting the... by Sherean | Jul 19, 2007 | Social Media
It worked for “Jericho.” Can fans keep a magazine alive? Rumor has it that Time is shutting down Business 2.0 after its Sept. issue due to declining ad revenues (based on a bone-headed business decision to consolidate ad departments) even though...