by Sherean | Aug 18, 2011 | Branding, Google, Marketing and Advertising, Mobile Marketing, Social Media, Twitter, Video YouTube
Once in a great while, I send out an update. And by “once in a great while,” I mean something like “once a year.” A long time ago, I published an e-newsletter. Now I post tips here on the blog. (You can subscribe to it like a newsletter over on... by Sherean | Jan 12, 2011 | Branding, Marketing and Advertising
Yesterday, we defined positioning and explained why it’s critical for your business. It is probably the most important thing you can do to grow your business. In fact, is the foundation upon which all your marketing and business development efforts are built.... by Sherean | Jan 11, 2011 | Branding, Marketing and Advertising
If you were to ask me to name the most important thing you can do to grow your business in 2011, I would probably tell you to figure out who you are and who you want to be when you grow up. Sure, I might suggest you develop deeper relationships with your customers... by Sherean | Sep 24, 2010 | Branding, Fun on a Friday
IKEA has one of the world’s strongest visual brands. Look how brilliantly they are extending that brand that into their very own cookbook. The recipe photos are deconstructed abstracts images of the recipe’s ingredients. Beautiful. (And come to think of... by Sherean | Jun 18, 2010 | Branding
Starbucks has an iconic cup design that is a major part of their brand identity. Even still, they want to figure out a way to reduce the use of their cup and move towards a day where all cups are reusable, recyclable or compostable. And they’re backing that... by Sherean | Jun 10, 2010 | Branding
Yikes! Chevrolet in its pursuit of marketing excellence, has decided that they want their cars to be called “Chevrolets” and not “Chevys.” As if they have any say in what the consumer will call them. I can only imagine the board room...