Once in a great while, I send out an update. And by “once in a great while,” I mean something like “once a year.” A long time ago, I published an e-newsletter. Now I post tips here on the blog. (You can subscribe to it like a newsletter over on the right.)
Itâ€™s been a busy year at New Thought Marketing. Some highlights:
Weâ€™ve added mobile app development to our suite of services. Our first app (NameBuddy) is in the Apple app store and got a GREAT review on cnet. Weâ€™re currently in the early stages of development for a few more apps. As youâ€™ve probably heard, more people are searching the Internet on their phones than on their computers now. Smartphone ownership and data usage have skyrocketed. There are so many opportunities for businesses to use mobile to increase their sales. Weâ€™re even testing out Facebook check-in deals for a physician practice client.
Mobile is probably the hottest and fastest-growing aspect of our business right now. We have a great development team, and our usual awesome designers and smart thinkers to help you develop a mobile strategy that works for you.
Weâ€™re creating Facebook pages for clients (like this one) and running targeted contests and Facebook ads to drive engagement. Weâ€™ve seen strong results with Facebook ads. Theyâ€™re inexpensive and offer endless targeting abilities. In a campaign we did last year for a major business association, Facebook was one of our best performing online ad outlets.
Online Reputation Management
If you havenâ€™t claimed your business on Google Places yet, then quit reading this and go do it right now; itâ€™ll only take you a few minutes. It will help you come up better on search results. Write a good description for Google Places and use that same description on other directory and review sites, like Yelp and Kudzu. (Make sure to claim your businesses on those sites, too.)
Then Google yourself and monitor your reviews on a regular basis (weekly for most of you). If you need help getting this all set up, let me know. We can do it for you or help you with it. Weâ€™ve had clients bring their laptops over and we divided up the list and got them set up in a few hours.
Itâ€™s a simple thing that many people put off but itâ€™s really important you claim your pages and begin to ask your customers to write reviews. Word-of-mouth is still the top way to grow your business; increasingly, though, word-of-mouth is happening online. These are basic, easy tactics that every business should be doing.
Weâ€™re still doing the occasional â€œTweetorial,â€ helping business get set up on Twitter and learn the ins and outs of using it. Even if you donâ€™t think you need Twitter, please go ahead and register for an account and grab your Twitter name (like www.twitter.com/sherean which is my personal one or www.twitter.com/newthoughtmktg) so that nobody else claims it. Same thing goes for Facebook. You want to set up your page and claim your vanity URL. (One minor hiccup with Facebook: you have to have 25 followers to your page before you can claim your company name/URL, assuming itâ€™s available. You can probably ask your friends to follow you so you hit that platform quickly.)
The short answer is: wait. They havenâ€™t rolled out their business offering yet. I do have lots of invites if you want to try it out and see what all the cool kids are doing.
Video is a great way to allow prospects to get to know you. Did you know you can set up a branded channel on YouTube (like weâ€™ve done here)? You can then embed videos on your website. The videos donâ€™t have to be fancy. Just try not to say â€œumâ€ or â€œyou knowâ€ too many times and youâ€™ll be fine! (I have a tendency to scratch my nose and play with my hair too much. So irritating!)
How to Keep Up with All This
There are a lot of inexpensive, effective marketing opportunities out there but it is daunting to keep up with them all and figure out which ones will give you a good R.O.I. We try to post links to smart how-to articles on our Facebook page, so follow us there if Facebook is your thing; we also opine on our blog. You can subscribe to our blog like a newsletter or itâ€™s even available now in the Kindle store if you want to read it there!
Take good care,
Sherean and the team at New Thought Marketing