by Sherean | Jun 18, 2010 | Branding
Starbucks has an iconic cup design that is a major part of their brand identity. Even still, they want to figure out a way to reduce the use of their cup and move towards a day where all cups are reusable, recyclable or compostable. And they’re backing that... by Sherean | Jun 10, 2010 | Branding
Yikes! Chevrolet in its pursuit of marketing excellence, has decided that they want their cars to be called “Chevrolets” and not “Chevys.” As if they have any say in what the consumer will call them. I can only imagine the board room... by Sherean | Jun 9, 2010 | Branding, Marketing and Advertising
As always, Seth Godin is a step ahead in understanding how product markets work and he is generous with his ideas. If I were Jeff Bezos, I’d pay attention. Godin’s underlying assumption is that whoever sells the most e-reader devices will control the... by Sherean | Jun 8, 2010 | Branding, Marketing and Advertising, Social Media
Have you seen these pictures making their way around the Internets? 😉 Yeah, I know it’s childish of me to pile on but this is the kind of thing that spreads faster than strep. The days of protecting your image and brand are OVER. Not just for BP, but for all of... by Sherean | Jun 7, 2010 | Marketing and Advertising
So if you’re BP’s marketing execs and your company just screwed up and spilled a bunch of oil in the ocean and keep screwing up with boneheaded statements from your CEO, what’re you going to do? Take out ads in major newspapers telling everyone how...