by Sherean | Aug 31, 2009 | Blogging, Branding, Marketing and Advertising, SMB's, Social Media, Social Networking
My husband and I have Sigg water bottles. Have you heard of the brand? It’s what all the cool kids use to cart around their water. Better for the environment than plastic bottles and better than a lot of sports bottles because they’re BPA-free. BPA, or... by Sherean | Aug 28, 2009 | Fun on a Friday, Twitter, Video YouTube
“I don’t even talk to anybody with less than 900,000 followers,” opines Ryan Seacrest in this satiric little bit with Ben Stiller on how to get Twitter followers. For those of you who came to the Tweetorial yesterday, I thought this might provide... by Sherean | Aug 19, 2009 | Branding, Marketing and Advertising
I’m reading this NYTimes piece on Ford’s use of “guiding personalities” (what we at NTM call “customer personae) to inform and shape their new car design. Ford gets this half-right. At NTM, we use personae all the time to help our clients...