Not to be a crass marketer, but if you’re a business in Atlanta (or anywhere affected by the weather), you need to be all over Facebook and Twitter today. People are home. They’re bored. They’re checking in with their friends, posting pics of the snow, hilarious videos (have you seen the guy ice skating on the roads downtown?), etc. This is an IDEAL time to remind them of who you are and further develop relationships with your customers. Ask them for ice-themed ideas related to your business. Tell them if you’re open (working from home) or when you plan to be open again.
We watch the number of impressions our client’s Facebook posts get and let me tell you, I have seen HUGE spikes in traffic since yesterday.
Quit reading me. Go post, People!