Because of the controversy surrounding him, Barry Bonds isn’t likely to get any major endorsement deals but that doesn’t mean advertisers don’t want a piece of him. Rumor has it that prices on signs in the outfield were marked up in anticipation of his breaking the record. Footage of his 756th home run breaking Hank Aaron’s 33-year-old record gave a few lucky marketers long-lasting exposure. Clips of that moment will be played, replayed, analyzed, scrutinized, and eventually, memorialized. And in the background, as the ball whizzes past, viewers will see Charles Schwab, Bank of America and Diamond Walnuts.
With One Historic Swing, Extra Media Exposure
by Sherean | Aug 8, 2007 | Uncategorized