It’s the only reason I watch the game: for the ads. Here’s a line-up of who’s forking out the $2.7-$3 million for :30 of advertising time. (There had been rumors that some of the presidential candidates might consider it, as the Super Bowl is just two days before Super Tuesday, but it was apparently not cost-effective for them. And that’s probably true.) You’ll see the usual suspects: Budweiser, movie trailers, car commercials (cuz really, what’s a football game without car and beer sponsors?), soft drinks, and GoDaddy’s recent tradition of airing a sexist/tongue-in-cheek (depends who you ask) spot.
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