You’ve heard about media convergence and you see more and more examples every day. Today’s marketers are blending advertising, product placement, and plain old fun promotions all into one big marketing melting pot.
Take the promotion for the new “Bourne Identity” film, for example. Google and Volkswagen have product placement in the film. Google is featuring an online game (www.google.com/bourne) for which Volkswagen is providing the prizes. Mastercard and a few other companies are in on the prize deal, too.
All this and a cool way to promote what my hubby and I hope will be a cool movie.