My husband and I mock this product every time we see the commercial. I joke that the guy looks like a monk and that the sleeves are surely fire hazards. Chris is thinking of getting me one for my birthday. So imagine my surprise when I learned that Snuggies are flying off the shelves. Four million sold and a waiting list for more. Normally, I’d comment on their marketing strategy, or how their success reflects current trends, but today, I have only one word: huh?

Update: one of my Twitter buddies just told me she wears her robe backwards and ta-da! Instant Snuggie. Hilarious!