I am a sucker for good marketing. About a year ago, I purchased a customized story book for my niece from http://www.iseeme.com/. The book spells out my niece’s name, one letter per page, and each page features a garden fairy whose name begins with that page’s letter. Absolutely adorable. (They have a version for boys — or girls — that uses animals instead of fairies.) At the end of the book is a glossary with all the fairies, A to Z.

From time to time, the company emails me discounts and promotions, but a few weeks ago, they emailed me something that really got my attention. The subject line read: “Celebrate Heather Allen’s name with every meal.” I opened the email and there was an image of a plate with fairies all around the border and Heather’s name and birthday in the middle. (That’s not really my niece’s name but I didn’t want to broadcast her name and birthday for the world to see.)

I thought it was a perfect addition to the book we bought her so I promptly ordered it. And yes, when all was said and done, it cost about $40. Forty bucks for a plate that will cradle mac and cheese. But TOTALLY worth it.