Why You Shouldn’t Quit Facebook

Since Facebook changed its algorithm a year or so ago, most businesses’ status updates are not showing up in their followers’ news feeds. By some estimates, only about seven percent of what a business posts will show up organically. Naturally, this has led...

Friends First, Favors Later

I spoke to a guy today who wanted our help with his social media strategy. He professed to know very little about technology, but is a personable, articulate fellow who networks a lot in the “real” world. (Remember networking events? Boy, those were the...

Is it time for you to Tweet?

We’re often asked by clients and colleagues if they should be Twittering. And of course, our answer is, it depends. Let me ask you a few questions first: Are your customers on Twitter? The answer is probably “not many,” unless your customers are tech-savvy or...

Denver Plane Crash: Twitter as Usual

Twitter continues to gain momentum and elevate its status as a “news” medium as a passenger on board the Denver plane crash was one of the first to break the news . . . and he did it by tweeting about it!Denver Plane Crash: Twitter as Usual