by Sherean | Jan 22, 2009 | Branding
Our new president is known for a lot of things — hope, change and all that — but the marketing community has long been impressed with his branding ability. He stuck with one slogan (more or less) throughout his campaign. He has a visual brand that is clear... by Sherean | Oct 29, 2008 | Branding
Is it just me or does this new Pepsi logo look like the Obama logo turned sideways? Besides that, why are they changing their logo? They claim it’s to infuse some excitement into the brand during a recession. Look, we do logo redesigns all the time —...