Old-school press releases have been a dying breed for a while but the industry is just getting around to figuring out what to do next. Some of the major PR companies are now releasing multi-media releases that include rich media, text, and links and resemble blogs more than news releases. It’s about time!
PR Meets Web 2.0 and the “Social Media Press Release” is Born
by Sherean | Jul 10, 2007 | Social Media