The Snuggie’s a Success?
My husband and I mock this product every time we see the commercial. I joke that the guy looks like a monk and that the sleeves are surely fire hazards. Chris is thinking of getting me one for my birthday. So imagine my surprise when I learned that Snuggies are flying...
New Loans For Small Businesses – Forbes.com
My favorite printing company, is also a pretty smart company. I've worked with them for years because they provide great quality printing at affordable prices. (We've tried other online discount printers and have been greatly disappointed with the quality.) Turns out...
Branding the New Government
Our new president is known for a lot of things -- hope, change and all that -- but the marketing community has long been impressed with his branding ability. He stuck with one slogan (more or less) throughout his campaign. He has a visual brand that is clear and...
And the Color of the Year is . . .
According to Pantone, the color of the year for 2009 is mimosa (what you and I might call a warm yellow). Pantone is the company that produces those expensive color chip books with formulations that designers use when selecting colors for your logo or printed...
Fun on a Friday : The Jingle Generator from Intuit QuickBooks
The makers of QuickBooks were looking for a fun way to increase trial usage of their software so they developed a tool for small businesses to create their own jingle: The Jingle Generator. This could be a nice little distraction on a Friday.According to Marketing...
Twitter’s Massive 2008: 752 Percent Growth
I'm a few days late to mention this but Twitter has grown from this thing used by only hard-core geeks to . . . well, I still don't know how to describe Twitter but a WHOLE LOT of folks are using it now. 752 % growth last year? One million new users in December alone?...
What’s Your Difference?
I drove by a dentist's office yesterday that had a sign which read "Dentistry with a Difference." I smiled to myself and applauded their effort to differentiate themselves. In marketing, we work hard to come up with a U.S.P. (Unique Selling Proposition) or positioning...
The New York Times and LinkedIn
So I was reading a business article in the New York Times the other day and noticed a column to the right that said "News for Marketing Professionals." My little marketing brain went "How'd they know what I do?" I'm registered with NYTimes.com, but I don't think they...
Best of the Web Viral Videos 2008 (Fun on a Friday)
Looking for some fun time-wasters? Look no further than this Washington Post roundup of the best web videos of 2008. Here's to 2009 and more YouTube fun.
Drilling Down – Blogs Find Favor as Buying Guides
Not a huge surprise, but there is data now demonstrating the huge influence bloggers have to influence shopping decisions. I read a blogger I like and trust; she recommends a product or service and I'm likely to trust that recommendation. It's the old-fashioned...
Denver Plane Crash: Twitter as Usual
Twitter continues to gain momentum and elevate its status as a "news" medium as a passenger on board the Denver plane crash was one of the first to break the news . . . and he did it by tweeting about it!Denver Plane Crash: Twitter as Usual
Bet You’ll Never Guess The 3rd Largest Blogging Country
It's Iran. It's a country of 70 million people, about half of whom are under 25 and eager to share their thoughts and general displeasure with their government. The Internet allows them to voice their opinions and they are doing it en masse: Iran currently has about...