Come See Me at the IABC Luncheon 7/28
The IABC (International Association of Business Communicators) is hosting their annual mini-conference Tuesday, July 28th at Maggiano's in Buckhead. I'm speaking on using Twitter in business. Registration deadline is Friday, July 24th. Would love to see you there and...
King of Pop or Not?
I've actually had people ask if I was going to blog about Michael Jackson's passing which surprised me a bit. I know this blog is random-y and all but I don't have much to contribute to the conversation, except this: the moniker "King of Pop" was given to him by his...
Facebook Fan Pages
Did you know that your business can have a fan page on Facebook? It's a great place to interact with your customers (or allow them to interact with one another), share exclusive content or deals, and continue developing those all-important relationships. And lest...
Fun on a Friday – Simply Awful Father’s Day Cakes
This will be my husband's first Father's Day and I can't think of a better way to honor him than with one of these cakes. Actually, I can think of a lot better ways, but these are at least funny! As always, Jen at CakeWrecks has the funny goods.
Marketing the Iranian Revolution
On this subject, I know so much, and yet, so little. I know what most of you know from watching the news, following the tweets, reading the blogs. I know a little more because I’m half-Iranian and lived there as a kid for three years before the Revolution. I’m not...
Reaching the Power Moms
I swear I feel like a broken record. I remember creating a presentation 20 years ago (before PowerPoint) on why and how marketers ought to target women. And every year, I read more research and articles on that very topic. The stats change, but the conclusion is...
Who’s Got Free Chicken? Pssst . . . it’s not KFC
You may have heard about the big KFC free chicken marketing promotion. You know the one where Oprah told everybody they're going to get free chicken (you! and you! and you!) and everyone showed up at KFC's door expecting -- imagine this -- free chicken and they were...
Friends First, Favors Later
I spoke to a guy today who wanted our help with his social media strategy. He professed to know very little about technology, but is a personable, articulate fellow who networks a lot in the "real" world. (Remember networking events? Boy, those were the days, huh!) I...
The Perfect Mother’s Day Cake (if your mom is Joan Crawford) – Fun on a Friday
So this is my first year as a mother and I'm sure my husband has something great cooked up for me for Mother's Day (hint, hint, Honey). Let's hope it's not one of these cakes (spotted, as always on the brilliant Cake Wrecks site): Have a great weekend, Everybody! ...
Tweetorial Follow Up: #followfriday
Yesterday, we conducted a Twitter Tutorial -- what Vesatee dubbed a "Tweetorial" -- at the Nirvana Cafe in Roswell, GA. We had a full house and covered the basics of Twitter: why you should do it, how to set up an account, get followers, do some research and use...
Is it time for you to Tweet?
We’re often asked by clients and colleagues if they should be Twittering. And of course, our answer is, it depends. Let me ask you a few questions first: Are your customers on Twitter? The answer is probably “not many,†unless your customers are tech-savvy or...
Blogging Light
Hi there. We are currently working on exporting our blog from Blogger platform to Wordpress. I've put this off for too many years now. Once we have it up and running on Wordpress, we'll be adding new features that I hope will improve your experience. Bear with...