Yelp and OpenTable Join Forces
Two of my favorite sites are joining forces: Yelp and OpenTable. Have you ever used them? Yelp is a review site; you can review any business on there but it's heavy on the restaurant reviews. It's always the first place I check when I'm considering a new restaurant or...
Fastest Growing Demo on Facebook Is . . .
The fastest growing demo on Facebook is . . . Grandma! Actually, adults 55+, clearly not all of whom are grandparents. But staying in touch with family members is a primary motivating factor for "older" adults to join Facebook. This demo grew over 900% in 2009. Yep,...
Are Social Media Fans Better Customers?
Any time a new medium bursts onto the scene, it seems that big brands and tech companies jump in and experiment, but it takes a few years before SMBs wade in. Understandably so, as SMBs typically have fewer marketing dollars and tend to spend them safely. They don't...
The Value of the Perfect Pastry
Author: Kemba Johnson What you would give to a client, you should always give to yourself first. I’m standing in a Mexican supermarket choosing pastries called besos, empanadas de crema and tabasqueños. No, I wasn’t grocery shopping (well, maybe a little), I was...
This Will Make You Think
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Super Bowl Ads
It's that time of year again. Who's in, who's out? Who's still in business and has an extra million or so bucks lying around for a Super Bowl spot? Why would somebody spend that much on one ad anyway? On a pure cost-per-thousand people reached (CPM), Super Bowl ads...
Upcoming Speaking Engagement
Hey there -- Just wanted to let you know I'm speaking next Thursday at the monthly GEWN (Georgia Executive Women's Network) luncheon. Topic? Why, social media of course! Seems nobody wants to pay me to talk about my baby, which I really don't understand. He's ever so...
Shout Out to the WCR
Vesatee and I are at the Women's Council of Realtors/Alabama Chapter (WCR) annual retreat at Callaway Gardens. They asked us here to speak on social media and other online marketing tools. Today, we discussed the importance of referrals in service-based businesses...
Sigg is Stupid
My husband and I have Sigg water bottles. Have you heard of the brand? It's what all the cool kids use to cart around their water. Better for the environment than plastic bottles and better than a lot of sports bottles because they're BPA-free. BPA, or Bisphenol-A, is...
How to Get Followers on Twitter (Fun on a Friday)
"I don't even talk to anybody with less than 900,000 followers," opines Ryan Seacrest in this satiric little bit with Ben Stiller on how to get Twitter followers. For those of you who came to the Tweetorial yesterday, I thought this might provide some additional, uh,...
Ford’s Marketing Dept Gets it Half-Right
I'm reading this NYTimes piece on Ford's use of "guiding personalities" (what we at NTM call "customer personae) to inform and shape their new car design. Ford gets this half-right. At NTM, we use personae all the time to help our clients focus on their core...
Come See Me at the IABC Luncheon 7/28
The IABC (International Association of Business Communicators) is hosting their annual mini-conference Tuesday, July 28th at Maggiano's in Buckhead. I'm speaking on using Twitter in business. Registration deadline is Friday, July 24th. Would love to see you there and...