You Need to Be All Over Facebook Today
Not to be a crass marketer, but if you're a business in Atlanta (or anywhere affected by the weather), you need to be all over Facebook and Twitter today. People are home. They're bored. They're checking in with their friends, posting pics of the snow, hilarious...
The Most Important Thing You Can Do for Your Business – Part I
If you were to ask me to name the most important thing you can do to grow your business in 2011, I would probably tell you to figure out who you are and who you want to be when you grow up. Sure, I might suggest you develop deeper relationships with your customers...
Why All the Fuss? It’s Just a Little Snow, Right?
I've lived in Cleveland, driven in blizzards, gone to the movies with 16" of snow outside, and even had to stay the night in a seedy motel once driving from Cleveland to Louisville when the highway iced over. So 5" of snow should be no problem for me, right? Trust me....
Fun on a Friday: New IKEA Cookbook
IKEA has one of the world's strongest visual brands. Look how brilliantly they are extending that brand that into their very own cookbook. The recipe photos are deconstructed abstracts images of the recipe's ingredients. Beautiful. (And come to think of it, about as...
The mind of an IMP
What kind of people work as Internet Marketing Professionals? It’s not the new version of the Used Car Salesman, despite urban legend!
Introducing Our Search Engine and Social Media Packages
Last week, I introduced you to Josh, our new search engine optimization (SEO) specialist, and I promised you we'd be rolling out search engine packages. We've put together basic packages where we make sure your pages are set up with the appropriate tags and...
Need Search? Meet Josh.
We've been looking for a great search engine specialist to add to our team for YEARS and we finally found one! It was important to me to find someone who understands that search is an important component of marketing - but still just one piece of an overall puzzle....
Fun on a Friday – Great Way to Ditch the Coffee Cup (but Keep the Coffee)
Starbucks has an iconic cup design that is a major part of their brand identity. Even still, they want to figure out a way to reduce the use of their cup and move towards a day where all cups are reusable, recyclable or compostable. And they're backing that desire up...
Whatever You Do, Don’t Call that Truck A Chevy
Yikes! Chevrolet in its pursuit of marketing excellence, has decided that they want their cars to be called "Chevrolets" and not "Chevys." As if they have any say in what the consumer will call them. I can only imagine the board room discussions about brand...
Kindle vs iPad – What Seth Says
As always, Seth Godin is a step ahead in understanding how product markets work and he is generous with his ideas. If I were Jeff Bezos, I'd pay attention. Godin's underlying assumption is that whoever sells the most e-reader devices will control the publishing...
BP Signage FAIL
Have you seen these pictures making their way around the Internets? 😉 Yeah, I know it's childish of me to pile on but this is the kind of thing that spreads faster than strep. The days of protecting your image and brand are OVER. Not just for BP, but for all of us....
Search Engine Marketing for Bad British Boys
So if you're BP's marketing execs and your company just screwed up and spilled a bunch of oil in the ocean and keep screwing up with boneheaded statements from your CEO, what're you going to do? Take out ads in major newspapers telling everyone how much you care?...