How Seth Godin Gets Trade Show Buzz
He's the master at marketing gimmicks that work. A client sent me http://sethgodin.typepad.com/seths_blog/2007/06/trade_show_tact.html on Seth Godin's latest trick to get traction at a trade show. It involves t-shirts and a contest. Simple enough, right?Reminds me of...
Make Life Easier: OpenTable.com
Welcome to our new feature, "Make Life Easier." From time to time, we'll post links to tools we find particularly useful. Stuff that has made our lives easier, like OpenTable.com. OpenTable is the reservation system used by lots of restaurants in major markets like...
Fast Forwarding Through Commercials
Can you name five t.v. commercials off the top of your head? How about five newspaper ads? A few years ago, I used to ask this question whenever I gave a talk on advertising. Few people could recall print or radio ads, but almost everybody could remember some of that...
Price of Stock Photos Going Way, Way Down
Back when I started my advertising career, if we needed a photo for an ad, we generally hired a photographer and models, rented a studio or site, and bought or rented props. All in all, a pretty expensive proposition. As technology and computers evolved, stock photo...
New Way of Making Music
The digital music revolution continues. Last year was the first year that downloaded single sales were greater than CD sales. Today, we learned that Justin Timerlake’s new label has signed its first artist, Esmee Denters. Guess where he found her? On You Tube! Just...
New Olympic Logo Very Controversial
Here's what 400,000 pounds (approximately $791,000) gets you. The logo for the 2012 Olympics to be held in England was revealed today and the reaction has been largely negative. If you haven't already figured it out, the shapes make out the year "2012" in an...