Can Fans Save Business 2.0?
It worked for "Jericho." Can fans keep a magazine alive? Rumor has it that Time is shutting down Business 2.0 after its Sept. issue due to declining ad revenues (based on a bone-headed business decision to consolidate ad departments) even though circulation figures...
What’s the matter with Faith Hill? Well, since you asked . . .
Everybody knows (well most women know) that the women in ads and magazine spreads are seriously Photoshopped. Arms are made skinnier, moles are removed, wrinkles erased, etc. But we don't often get to see the "before" and "after" pics. Well, the folks at Jezebel...
Advertising Age – Digital – Google Print Ads Now Used by 225 Newspapers
The Googling of newspaper ads. The newspaper industry has seen its ad revenues spiral downward for sometime now. Google came along to help by setting up an auction of sorts to sell newspaper's excess ad inventory. It worked well enough that they've now made it...
Mmm, mobile: ‘Simpsons’ go cellular
Now you can finally have a Homer ringtone. For the first time ever, The Simpsons are making mobile content available. Just in time for their big movie release. D'oh!Mmm, mobile: 'Simpsons' go cellular
CEO panned rival in anonymous Web postings | Tech News on ZDNet
When good companies go bad: The chief executive of Whole Foods Market posted messages on a Yahoo chat forum under an alias for years, talking up his own company while predicting a bleak future for Wild Oats Markets, the rival it has since sought to acquire. Company...
Universal, Google are game for Bourne deal
You've heard about media convergence and you see more and more examples every day. Today's marketers are blending advertising, product placement, and plain old fun promotions all into one big marketing melting pot.Take the promotion for the new "Bourne Identity" film,...
PR Meets Web 2.0 and the “Social Media Press Release” is Born
Old-school press releases have been a dying breed for a while but the industry is just getting around to figuring out what to do next. Some of the major PR companies are now releasing multi-media releases that include rich media, text, and links and resemble blogs...
User-Gen Space Poised for Growth
User generated content (UGC) is a big part of what is known as Web 2.0. It consists of sites where the content is provided by its users rather than by a staff of editors, writers, etc. The best-known UGC sites include MySpace, Facebook, Flickr, YouTube, and Wikipedia....
T-Mobile announces free calls via internet (WiFi)
Here’s the basic idea. If you’re willing to pay $10 a month on top of a regular T-Mobile voice plan, you get a special cellphone.But when it’s in a Wi-Fi wireless Internet hot spot, this phone offers a huge bargain: all your calls are free. You use it and dial...
It’s Here! What the Critics Say About the iPhone
Here's a nifty chart of the top-rate reviewers who examined the Apple iPhone and what they thought. They differ on the keypad, but they all agree the network speed (Cingular/the "new" AT&T) is the phone's biggest weakness.read more digg story
Daily Show Viewers Know More About Current Events Than Fox News Fans
A couple of years ago, there was a big stink when Bill O'Reilly derided viewers of the Daily Show as a bunch of potheads. Not long after his snark, a study was released that showed that Jon Stewart's viewers had higher education levels than those of FOX News. Now...
Watch Videos Online, Get Free Mag. Subscription
As more and more of us zip through t.v. commercials and ignore ads altogether, marketers are coming up with bribes to get us to pay attention to their messages. One such bribe that I thought might be of interest to you is this offer from Dwell magazine. Watch a few...