Women control 80% (or more) of consumer spending. As this article points out, we're the "Chief Purchasing Officers" in the household. If you've known me for any length of time, you know that I've long railed against the lack of good female-focused ads. When was the...

Ever wonder how to get old VHS tapes into a digital format? Or the best way to digitize all your important personal documents (birth certificate, marriage certificate, life insurance papers, etc.)? This little article from the NY Times gives you tips and specific...

If you haven't thought about a green marketing strategy, it might be time. Companies that promote their green strategies generate good will among their customers . . . and good will begets good word-of-mouth and word-of-mouth is the best marketing tool there is. But...

The "truthiness" is out! The two comedians are apparently being dragged into the copyright fight between their employer and Google. Entertainment conglomerate Viacom, the company behind Jon Stewart's The Daily Show and The Colbert Report filed a $1 billion lawsuit...

Because of the controversy surrounding him, Barry Bonds isn't likely to get any major endorsement deals but that doesn't mean advertisers don't want a piece of him. Rumor has it that prices on signs in the outfield were marked up in anticipation of his breaking the...

If you've ever considered using a VOIP (Voice Over Internet Protocol) phone and making all your calls over the Internet, this article is a must-read. The author covers all the major services (such as Skype and Vonage) and explains the pros and cons of each. If you can...

Here's a twist on the user-generated ad craze: instead of asking consumers to create an ad for their company, Frederick's of Hollywood is asking people to design their own corsets! The winning design will be shown alongside designs from celebrities such as Nicole...

It was bound to happen eventually: online video recruitment. Sean Combs (a/k/a "Diddy") is looking for a helper to fill the shoes of his former assistant. But instead of résumés, Mr. Combs is accepting only video applications uploaded to YouTube. Qualifications?...

Every time a new medium arrives, older media players think, "What an opportunity to extend our franchise." So magazines and newspapers and radio and TV outlets are jumping all over themselves to digitize their brands. Al Ries says it doesn't work and it won't work....

Have a little ketchup with your Dorito's . . . Dorito's was the first big brand to ask users to create a commercial for them (the winning spot ran in the SuperBowl earlier this year); now Heinz is trying the same tactic. Look for special ads promoting the contest ON...