Forrester: Social Web Now Mainstream
New Forrester research indicates widespread acceptance and adoption of social media, with up to 75% of respondents reporting some usage of social media in 2nd quarter of this year. What's included in social media? Well, a lot of the usage is among folks reading blogs....
Social News Sites for the Grown and……Serious
The concept behind social news sites such as Digg, Reddit and Newsvine is pretty simple: search and read the latest in news and happenings and share this content with your circle of friends, colleagues and (perhaps) admirers. But as information becomes increasingly...
New Pepsi Logo — huh?
Is it just me or does this new Pepsi logo look like the Obama logo turned sideways? Besides that, why are they changing their logo? They claim it's to infuse some excitement into the brand during a recession. Look, we do logo redesigns all the time -- usually for...
Corporate Gift Giving — Food Edition
It's time to start planning for holiday greeting cards and gifts (if this is something your company likes to do). Tired of the fruit baskets, gourmet food baskets, or tubs of popcorn? Here are a few food ideas we love. Looks like flowers, tastes like fruit. Yummy...
Sometimes the simplest things . . .
Most of us would like to be known for outstanding customer service, but we don't spend much time thinking about the steps we can take to actually improve our level of customer care. And when we do, it's often geared towards upgrading technology or other expensive...
Recession Proof Marketing Tip #1 — Shore Up Relationships with Existing Customers
Early this year, we drafted a marketing plan for ourselves -- a top-level outline of what we need to do to be successful this year. One of the organizing principles we used is how to grow a business in a recession. At the time, nobody was sure if we were in a...
Where’s The Beef?
So your company has started a blog, but lately, your have found your posts are rather lackluster, and have become discouraged by the lack of traffic to your blog. Don’t fret. Here are some ideas to beef up your blog: Remember, Content is Still KingIt can be very...
Introducing a new blogging addition
Natalie Black is joining me here on the NTM blog, posting her unique insights into marketing and new media. Natalie has been working with us for about six months, and is a PR and social media expert with experience working with major national brands. I'm glad to have...
Use Twitter to Find Gas Stations
Looking for gas in Atlanta? Here are some online sources to help out. (By the way, it's fascinating how the web connects people on subjects like this, and how everyday folks are using web 2.0 tools to help one another out.)Twitter has a group of folks posting gas...
Listen Up Gas Stations
So you may have heard that we are experiencing a gas shortage here in Atlanta. Yesterday, my husband and I went to about twelve stations in the area and none of them had gas. There is a QT (Quik Trip) nearby that had gas the other day, and a long line, but it was very...
Fun on a Friday — Top Five Awful Yoda Cakes
Why is Yoda singing Karaoke? That's the question on my mind. This blogger can't answer, but he does list the top five most cringe-inducing Yoda cakes, with appropriate sneering commentary. Hilarious. (You should check out his Top Five Awful R2D2 cakes, also.)(I know I...
Social Networking for Spooks
The government has found a way to use social networking: they have created a MySpace for spies, an online social hub where spies can hook up and share classified data. Social networking in this arena is really a fancy way to say "online collaboration," but it's an...