You can’t make this stuff up. McDonald’s is running a contest on MySpace to update its classic Big Mac jingle (remember “two all beef patties, special sauce, lettuce, cheese . . .”). The five finalists’ videos are on MySpace. Turns out that one of the finalists served jail time . . . FOR ROBBING A MCDONALD’S!
If he wins, I have no idea how McD’s will spin this. But it does point out the uncontrolled nature of UGC (user-generated content) and web contests.