Women control 80% (or more) of consumer spending. As this article points out, we’re the “Chief Purchasing Officers” in the household. If you’ve known me for any length of time, you know that I’ve long railed against the lack of good female-focused ads. When was the last time a car commercial talked to me? I mean, I could care less about rack and pinion steering (not even sure if I’m spelling that correctly) or torque or horsepower. I — and most women — want to know about safety, and yes, where the damn cup holder is. Marketers have gotten better over the years (I love what Dove is doing), but they’re about to hit another wall: marketing to boomer women. These women were part of the women’s revolution. Many worked outside of the home. They’re entering their 50’s, 60’s, and 70’s with an entirely different attitude than previous generations. And are those of us in advertising talking to them? Nope. Of course not. Cuz that would make too much sense.

read more: Marketing to Women—We’ve Come a Long Way Baby… (Maybe) – Articles by Marketing Profs