Imagine a shopping cart that tells you where to find the peanut butter — or better yet — that one, rare ingredient in that new recipe that you’ve never heard of before. A shopping cart that lets you digitally pre-load your shopping list and guides you around the store. Of course, this cart is going to show you ads (and maybe even give you coupons)
based on your shopping preferences. All in all, not a bad way to get useful information and hey, I’ll take those relevant coupons anytime.
The one thing I don’t get? How Microsoft got into this game. Does this mean my shopping cart will “crash”? Let’s hope not!