Weâ€™re often asked by clients and colleagues if they should be Twittering. And of course, our answer is, it depends. Let me ask you a few questions first:
- Are your customers on Twitter? The answer is probably â€œnot many,â€ unless your customers are tech-savvy or other marketers. If they are tech-savvy or early adopters, then you absolutely need to be here. (Also consider if your customers will be the next group to get on Twitter; if so, then you might want to jump on ahead of them.) Caution: Twitterâ€™s growth is so explosive; you may answer â€œnoâ€ today but â€œyesâ€ in just a few months.
- Is your business reputation dependent on being a leader? If so, then you need to keep up with the latest trends.
- Is your business large enough that people are talking about you? If so, you need to monitor and participate in the conversations on Twitter.
- Are your competitors there? What are they talking about? How are they using it to build their business?
- Is networking an important tool? Twitter, and other social communities, are becoming a new form of networking.
Right now, Twitter is a bit like â€œInside Baseball.â€ Itâ€™s not that easy to use at first so that keeps a lot of otherwise casual users away. The folks who are on there have their own Twitterspeak, as they tweet with their tweeps in the Twitterverse (â€œtalkâ€ to their â€œpeopleâ€ in the â€œTwitter Universeâ€). When you first start tweeting, youâ€™re not likely to have many followers.Â We’ll discuss that in future Twitter posts.