by Sherean | Dec 6, 2007 | Uncategorized
I am a sucker for good marketing. About a year ago, I purchased a customized story book for my niece from http://www.iseeme.com/. The book spells out my niece’s name, one letter per page, and each page features a garden fairy whose name begins with that... by Sherean | Dec 5, 2007 | Uncategorized
Comcast has a reputation. Probably not the one they were hoping for, either. Among other social organizing functions that the web serves, the Internet allows consumers to pool their voices. One person shouting? Maybe Comcast can ignore that. Try thousands shouting all... by Sherean | Aug 27, 2007 | Uncategorized
Women control 80% (or more) of consumer spending. As this article points out, we’re the “Chief Purchasing Officers” in the household. If you’ve known me for any length of time, you know that I’ve long railed against the lack of good... by Sherean | Aug 22, 2007 | Uncategorized
Ever wonder how to get old VHS tapes into a digital format? Or the best way to digitize all your important personal documents (birth certificate, marriage certificate, life insurance papers, etc.)? This little article from the NY Times gives you tips and specific... by Sherean | Aug 15, 2007 | Uncategorized
If you haven’t thought about a green marketing strategy, it might be time. Companies that promote their green strategies generate good will among their customers . . . and good will begets good word-of-mouth and word-of-mouth is the best marketing tool there is.... by Sherean | Aug 14, 2007 | Uncategorized
The “truthiness” is out! The two comedians are apparently being dragged into the copyright fight between their employer and Google. Entertainment conglomerate Viacom, the company behind Jon Stewart’s The Daily Show and The Colbert Report filed a $1...