by Sherean | May 9, 2008 | Uncategorized
This article posits the theory that where you live may have as much to do with your personality type as it does with what the area offers. Atlanta attracts a lot of conscientious and agreeable types. (So what the hell am I doing living here?) Read more: Where do all... by Sherean | Apr 21, 2008 | Uncategorized
How do you reach small business owners? Other than local Chamber of Commerce meetings, they don’t naturally organize horizontally (across industries). You usually have to find them vertically, at their respective industry trade shows. Reaching them through their... by Sherean | Mar 27, 2008 | Uncategorized
I know that health insurance is one of the biggest obstacles preventing many would-be entrepreneurs from making their business dreams a reality. So while this isn’t a post on marketing or media, I felt it would be useful to many of you. This article contains... by Sherean | Mar 11, 2008 | Uncategorized
So here’s the story: YouTube exploded and made all the t.v. and movie execs nervous. All their content was being distributed for free and worse, they weren’t getting their cut. So NBC and FOX decided to fight back with their own streaming video site called... by Sherean | Mar 7, 2008 | Uncategorized
Ah, the Porcelain Palace. Home of the little square hamburger, affectionately known as the “slider.” In my t.v. days, I had occasion to call on the headquarters of White Castle up in Ohio, and the building looked just like the all-white kitschy little... by Sherean | Feb 26, 2008 | Uncategorized
I’m not quite a Boomer. Not really Gen X, either. (Born in 1965 makes me either the last year of the boom or the first year of Gen X.) But I do know a great marketing idea when I see one. In case you’ve been under a rock for the last 40 years, the boomer...