by Sherean | Aug 6, 2008 | Uncategorized
I was just telling a friend how I wish there was an easy way to create a digital baby book. I’ve grown so accustomed to creating digital photo books that I can’t quite grasp the notion of printing photos and writing in an old-fashioned baby book. Well, I... by Sherean | Jul 25, 2008 | Uncategorized
He was, in many ways, a marketing phenomenon. An example of how an idea catches on and spreads like wildfire on the web. (Because it was a good idea and an inspiring message; not because some marketing folks pushed it.) His touching “Last Lecture” was... by Sherean | Jul 24, 2008 | Uncategorized
Trends in fashion, home decor, life . . . as marketers we pay attention to what’s “in” and work hard to cultivate the Next Big Thing. Some trends are just plain silly or clearly for the young (bubble skirts fit both categories in my opinion), and... by Sherean | Jul 21, 2008 | Uncategorized
You can’t make this stuff up. McDonald’s is running a contest on MySpace to update its classic Big Mac jingle (remember “two all beef patties, special sauce, lettuce, cheese . . .”). The five finalists’ videos are on MySpace. Turns out... by Sherean | Jul 15, 2008 | Uncategorized
Sometimes in advertising, the simplest spots are the most effective. Watch as Tiger’s late father, Earl Woods, expounds on his son’s mental toughness. This ad was actually produced BEFORE Tiger’s remarkable U.S. Open win, which makes Nike’s ad... by Sherean | Jul 15, 2008 | Uncategorized
If you can get by my awful egg pun, take a second to read this entry about a giant egg billboard for McDonald’s. It’s a giant egg that mechanically opens during breakfast hours to let people know that McDonald’s is cooking up fresh eggs at that time....