by Sherean | Dec 10, 2008 | Uncategorized
When the car industry suffers, the media suffer, too. Why? Because the auto industry is one of the largest advertisers on television and print. When I worked in television during a recession, our sales reps took a big hit when the local car dealers cut back on their... by Sherean | Nov 27, 2008 | Uncategorized
I hate the malls and with a newborn I’m even less inclined to go shopping. But I love a good deal. And luckily for me, online retailers are combating Black Friday sales with their own “Cyber Monday” deals. The folks at Mashable have kindly put... by Sherean | Nov 19, 2008 | Uncategorized
“Baby wearing is a fad. . . Supposedly it’s a real bonding experience.” These are some of the lines from Motrin’s new ad about moms who carry their babies in slings. Yikes! What was Motrin thinking? How many times do we have to chide marketers... by Sherean | Nov 3, 2008 | Uncategorized
Gosh, about 18 years ago, I put together a presentation (pre-PowerPoint days; I painstakingly typed it in WordPerfect) on marketing to women. I was baffled then that more businesses weren’t taking advantage of this lucrative market. Most of the stats I cited... by Sherean | Oct 29, 2008 | Uncategorized
The concept behind social news sites such as Digg, Reddit and Newsvine is pretty simple: search and read the latest in news and happenings and share this content with your circle of friends, colleagues and (perhaps) admirers. But as information becomes increasingly... by Sherean | Oct 17, 2008 | Uncategorized
It’s time to start planning for holiday greeting cards and gifts (if this is something your company likes to do). Tired of the fruit baskets, gourmet food baskets, or tubs of popcorn? Here are a few food ideas we love. Looks like flowers, tastes like fruit....