T-Mobile announces free calls via internet (WiFi)

Here’s the basic idea. If you’re willing to pay $10 a month on top of a regular T-Mobile voice plan, you get a special cellphone.But when it’s in a Wi-Fi wireless Internet hot spot, this phone offers a huge bargain: all your calls are free. You use it and dial...

Watch Videos Online, Get Free Mag. Subscription

As more and more of us zip through t.v. commercials and ignore ads altogether, marketers are coming up with bribes to get us to pay attention to their messages. One such bribe that I thought might be of interest to you is this offer from Dwell magazine. Watch a few...

How Seth Godin Gets Trade Show Buzz

He’s the master at marketing gimmicks that work. A client sent me http://sethgodin.typepad.com/seths_blog/2007/06/trade_show_tact.html on Seth Godin’s latest trick to get traction at a trade show. It involves t-shirts and a contest. Simple enough,...

Fast Forwarding Through Commercials

Can you name five t.v. commercials off the top of your head? How about five newspaper ads? A few years ago, I used to ask this question whenever I gave a talk on advertising. Few people could recall print or radio ads, but almost everybody could remember some of that...