by Sherean | Jul 18, 2007 | Uncategorized
Everybody knows (well most women know) that the women in ads and magazine spreads are seriously Photoshopped. Arms are made skinnier, moles are removed, wrinkles erased, etc. But we don’t often get to see the “before” and “after” pics.... by Sherean | Jul 18, 2007 | Uncategorized
The Googling of newspaper ads. The newspaper industry has seen its ad revenues spiral downward for sometime now. Google came along to help by setting up an auction of sorts to sell newspaper’s excess ad inventory. It worked well enough that they’ve now... by Sherean | Jul 17, 2007 | Uncategorized
Now you can finally have a Homer ringtone. For the first time ever, The Simpsons are making mobile content available. Just in time for their big movie release. D’oh!Mmm, mobile: ‘Simpsons’ go cellular by Sherean | Jul 13, 2007 | Uncategorized
When good companies go bad: The chief executive of Whole Foods Market posted messages on a Yahoo chat forum under an alias for years, talking up his own company while predicting a bleak future for Wild Oats Markets, the rival it has since sought to acquire. Company... by Sherean | Jul 12, 2007 | Uncategorized
You’ve heard about media convergence and you see more and more examples every day. Today’s marketers are blending advertising, product placement, and plain old fun promotions all into one big marketing melting pot.Take the promotion for the new... by Sherean | Jul 6, 2007 | Uncategorized
User generated content (UGC) is a big part of what is known as Web 2.0. It consists of sites where the content is provided by its users rather than by a staff of editors, writers, etc. The best-known UGC sites include MySpace, Facebook, Flickr, YouTube, and Wikipedia....