by Sherean | Jul 2, 2008 | Social Media
I would not have thought of this. Cartier is too expensive and has a reputation for exclusivity. MySpace is sort of the generic, all-purpose — even “low rent” — brand of the social networks. So why is Cartier branching out there? Well,... by Sherean | Jun 19, 2008 | Social Media
If you’re an Amazon shopper, then you’ve probably been hit by a home page promotion for their reading device, the Kindle. It’s a bit pricey — around $400 — but full of promise. I love the idea of downloading any book I want on demand, but... by Sherean | Feb 12, 2008 | Social Media
Historically, ad budgets are one of the first things to get cut during a recession. These folks predict that traditional advertising will get cut (t.v., print, radio), but online advertising –particularly social media — will weather the storm.Then I read... by Sherean | Aug 28, 2007 | Social Media
In an appeal to the coveted youth vote in the upcoming presidential elections, MySpace and MTV announced Thursday that they have joined forces for a series of “one-on-one dialogues” with all the major candidates from both political parties–televised... by Sherean | Aug 1, 2007 | Social Media
Earlier, we reported on efforts to save the popular magazine Business 2.0 from being shut down by its corporate overlords (Time, Inc.). A Facebook group was created which now has over 2,000 members including Business 2.0’s publisher, Josh Quittner. I joined the... by Sherean | Jul 19, 2007 | Social Media
It worked for “Jericho.” Can fans keep a magazine alive? Rumor has it that Time is shutting down Business 2.0 after its Sept. issue due to declining ad revenues (based on a bone-headed business decision to consolidate ad departments) even though...