by Sherean | May 20, 2009 | Marketing and Advertising, Social Media
I swear I feel like a broken record. I remember creating a presentation 20 years ago (before PowerPoint) on why and how marketers ought to target women. And every year, I read more research and articles on that very topic. The stats change, but the conclusion is... by Sherean | May 12, 2009 | Social Media
I spoke to a guy today who wanted our help with his social media strategy. He professed to know very little about technology, but is a personable, articulate fellow who networks a lot in the “real” world. (Remember networking events? Boy, those were the... by Sherean | Apr 24, 2009 | Social Media
Yesterday, we conducted a Twitter Tutorial — what Vesatee dubbed a “Tweetorial” — at the Nirvana Cafe in Roswell, GA. We had a full house and covered the basics of Twitter: why you should do it, how to set up an account, get followers, do... by Sherean | Apr 22, 2009 | Social Media
We’re often asked by clients and colleagues if they should be Twittering. And of course, our answer is, it depends. Let me ask you a few questions first: Are your customers on Twitter? The answer is probably “not many,†unless your customers are tech-savvy or... by Sherean | Jan 29, 2009 | Social Media
We’ll be writing more about Twitter in the weeks and months to come. We’re also working on a webinar for small and medium-sized businesses on how to use Twitter (and how to tell if you need to be on Twitter). For those of you who want to check it out and... by Sherean | Jan 15, 2009 | Fun on a Friday, Social Media
The makers of QuickBooks were looking for a fun way to increase trial usage of their software so they developed a tool for small businesses to create their own jingle: The Jingle Generator. This could be a nice little distraction on a Friday.According to Marketing...