by Sherean | Aug 18, 2011 | Branding, Google, Marketing and Advertising, Mobile Marketing, Social Media, Twitter, Video YouTube
Once in a great while, I send out an update. And by “once in a great while,” I mean something like “once a year.” A long time ago, I published an e-newsletter. Now I post tips here on the blog. (You can subscribe to it like a newsletter over on... by Sherean | Feb 22, 2011 | Social Media
I love Scrabble. My husband loves Scrabble. We own five or six Scrabble games: one deluxe edition, the Cubs edition, a travel version, a plain old regular version, etc. A few years ago, people were playing a Scrabble-ish  game, “Scrabulous,” like mad on... by Sherean | Feb 16, 2011 | Social Media
Good grief. Who is in charge of their PR over there? Never mind that their reputation went from 60 to 0 in nothing flat because of their vehicles’ sudden acceleration problem. Now someone at Toyota has decided that the best way to combat the negative PR is to... by Sherean | Jan 19, 2011 | Social Media, Social Networking
One of the most misunderstood social networking sites is Yelp! Is it a social network, a location-based check-in game, or a review site? Well, the answer is “Yes†to all three. Yelp! Is designed to give users the experience of a social network geared at connecting... by Sherean | Jan 17, 2011 | Social Media
Social media isn’t for every business. But as more and more people log on to Facebook, tweet out every little thing, and broadcast their location with Foursquare, social media is increasingly becoming an important part of the marketing mix for businesses, large... by Sherean | Jan 13, 2011 | Social Media
It’s an interesting question and certainly varies depending on your perspective. Goldman Sachs thinks Facebook is worth $50 billion. Financial blogger Barry Ritholtz has doubts about Facebook’s ability to monetize its user base: If and when Facebook goes...