by Sherean | Jan 21, 2015 | Social Media
Since Facebook changed its algorithm a year or so ago, most businesses’ status updates are not showing up in their followers’ news feeds. By some estimates, only about seven percent of what a business posts will show up organically. Naturally, this has led... by Sherean | Jul 29, 2013 | Social Media
Yesterday, there was a large hack on many HootSuite accounts, including mine. This resulted in a bunch of weight loss spam posts on many of the 70+ pages we manage for clients. Within minutes, Tiffany, Cara and Titania (our social media team) were calling and texting... by Sherean | Apr 24, 2013 | Marketing and Advertising, Social Media
We run a lot of promotions for clients. Understandably, businesses want customers to make purchases. If you require a purchase of any sort to enter into a promotion where a winner is drawn by chance, it is illegal. Against the law. As in, you can be fined. The... by Sherean | Apr 15, 2013 | Social Media, Social Networking
Today, three people were killed in Boston and more than 100 injured at the finish line of the Boston Marathon. It quickly became the MAIN topic of conversation on Twitter and Facebook. I always remind our clients and friends that if you have any social media posts... by Sherean | Jan 4, 2013 | Social Media
I just read an excellent social media case study from REI in Fast Company. REI really gets it. Note that a lot of what they’re doing – custom video responses, for example – are in some ways EASIER to do for you, the small business owner. Small... by Sherean | Dec 19, 2012 | Social Media
Internet memes come and go. We don’t usually blog about them unless we see a relevance for your business. So why are we telling you about Ann Curry’s #26actsofkindness meme that’s taking off on Twitter? Simply because we like it. In the wake of the...