by Sherean | Jun 8, 2010 | Branding, Marketing and Advertising, Social Media
Have you seen these pictures making their way around the Internets? 😉 Yeah, I know it’s childish of me to pile on but this is the kind of thing that spreads faster than strep. The days of protecting your image and brand are OVER. Not just for BP, but for all of... by Sherean | Jun 7, 2010 | Marketing and Advertising
So if you’re BP’s marketing execs and your company just screwed up and spilled a bunch of oil in the ocean and keep screwing up with boneheaded statements from your CEO, what’re you going to do? Take out ads in major newspapers telling everyone how... by Sherean | May 7, 2010 | Branding, Marketing and Advertising, SMB's
Author: Kemba Johnson What you would give to a client, you should always give to yourself first. I’m standing in a Mexican supermarket choosing pastries called besos, empanadas de crema and tabasqueños. No, I wasn’t grocery shopping (well, maybe a little), I was... by Sherean | Jan 14, 2010 | Marketing and Advertising, Social Media
Created by Online Education by Sherean | Jan 7, 2010 | Marketing and Advertising
It’s that time of year again. Who’s in, who’s out? Who’s still in business and has an extra million or so bucks lying around for a Super Bowl spot? Why would somebody spend that much on one ad anyway? On a pure cost-per-thousand people reached... by Sherean | Oct 7, 2009 | Marketing and Advertising, Social Media, Twitter
Vesatee and I are at the Women’s Council of Realtors/Alabama Chapter (WCR) annual retreat at Callaway Gardens. They asked us here to speak on social media and other online marketing tools. Today, we discussed the importance of referrals in service-based...