I would not have thought of this. Cartier is too expensive and has a reputation for exclusivity. MySpace is sort of the generic, all-purpose — even “low rent” — brand of the social networks. So why is Cartier branching out there? Well, according to this article, MySpace has a lot of unique users with incomes over $100,000. And Cartier has tried social networking before, with success.
So what do I know? I’m not sure, but we’ll keep an eye out as other luxury brands start trying the more mainstream social networking products.
Read more here: First luxury brand runs MySpace ad campaign – Social Marketing – BizReport