by Sherean | Sep 24, 2010 | Branding, Fun on a Friday
IKEA has one of the world’s strongest visual brands. Look how brilliantly they are extending that brand that into their very own cookbook. The recipe photos are deconstructed abstracts images of the recipe’s ingredients. Beautiful. (And come to think of... by Sherean | Aug 6, 2010 | Fun on a Friday, Marketing and Advertising
Is that like an IED? Not exactly. IMP, that’s an Internet Marketing Professional. While we may be able to extract significant “damage” to a client’s competitor base, no road-side bombs are employed. It was a sort of an epiphany that some... by Sherean | Aug 3, 2010 | Marketing and Advertising, Social Media, Twitter
Last week, I introduced you to Josh, our new search engine optimization (SEO) specialist, and I promised you we’d be rolling out search engine packages. We’ve put together basic packages where we make sure your pages are set up with the appropriate tags... by Sherean | Jul 28, 2010 | SEO
We’ve been looking for a great search engine specialist to add to our team for YEARS and we finally found one! It was important to me to find someone who understands that search is an important component of marketing – but still just one piece of an... by Sherean | Jun 18, 2010 | Branding
Starbucks has an iconic cup design that is a major part of their brand identity. Even still, they want to figure out a way to reduce the use of their cup and move towards a day where all cups are reusable, recyclable or compostable. And they’re backing that...