by Sherean | Jun 28, 2007 | Uncategorized
A couple of years ago, there was a big stink when Bill O’Reilly derided viewers of the Daily Show as a bunch of potheads. Not long after his snark, a study was released that showed that Jon Stewart’s viewers had higher education levels than those of FOX... by Sherean | Jun 27, 2007 | Uncategorized
As more and more of us zip through t.v. commercials and ignore ads altogether, marketers are coming up with bribes to get us to pay attention to their messages. One such bribe that I thought might be of interest to you is this offer from Dwell magazine. Watch a few... by Sherean | Jun 25, 2007 | Uncategorized
He’s the master at marketing gimmicks that work. A client sent me http://sethgodin.typepad.com/seths_blog/2007/06/trade_show_tact.html on Seth Godin’s latest trick to get traction at a trade show. It involves t-shirts and a contest. Simple enough,... by Sherean | Jun 25, 2007 | Make Life Easier
Welcome to our new feature, “Make Life Easier.” From time to time, we’ll post links to tools we find particularly useful. Stuff that has made our lives easier, like OpenTable.com. OpenTable is the reservation system used by lots of restaurants in... by Sherean | Jun 19, 2007 | Uncategorized
Can you name five t.v. commercials off the top of your head? How about five newspaper ads? A few years ago, I used to ask this question whenever I gave a talk on advertising. Few people could recall print or radio ads, but almost everybody could remember some of that...